Is BGD an Influencer management agency?

• No

Do you provide Influencer lists to Brands / Agencies?

• No

What is a BGD integrated campaign?

• An integrated campaign is where we curate influencers with a unified messaging strategy across multiple marketing channels. These channels include direct display media, programmatic, custom video, co-branded experiences.

Does BGD contract Influencers?

• Yes, we provide a contract to every influencer per campaign 

Do you share your influencer contracts with brands?

• No, in order to protect the privacy of our influencers.

How Does BGD Vet Influencers you contract for campaigns

• A thorough assessment is conducted to determine the level of risk an influencer poses if selected to participate in a brand partnership.

What are your definitions of influencer tiers?

• Across all platforms

  • Nano - 2.5k-9,999

  • Mid-Micro - 10k-49,999

  • Micro - 50k-299,999

  • Macro - 300k-499,999

  • Alist - 500k+

  • Celeb

How large is the BGD network?

• We have over 1000 vetted Black and Brown creators in our network and are constantly adding more.

What is BGD’s minimum acceptable campaign budget?

• No campaign is created equal. Please schedule a discovery call and we can take it from there. It’s helpful if you have an idea of your budget

What does scalable influencer campaigns mean?

• This means we are working with multiple creators at the same time starting at 5 and up

What is the turnaround time to activate an influencer campaign? 

• It truly depends on the scope of the project. We can get a campaign off the ground as soon as two weeks.

What guidelines does BGD follow for influencer campaigns? (including a link to FTC, etc.)

• We adhere to the FTC guidelines and hold our influencers accountable as well. 

How much involvement is required of a Brand / Agency to launch a successful activation?

• Our clients only need to provide approvals, feedback, and/or product, we take care of everything else.

Is there a minimum number of followers I need to be considered an influencer?

• Yes. To work with Black Girl Digital as a paid influencer, you must have a min of 2,500 followers and a 2% average engagement rate.