Frequently Asked
Questions
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Is BGD an Influencer management agency?
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No
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Do you provide Influencer lists to Brands / Agencies?
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No
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What is a BGD integrated campaign?
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An integrated campaign is where we curate influencers with a unified messaging strategy across multiple marketing channels. These channels include direct display media, programmatic, custom video, co-branded experiences.
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Does BGD contract Influencers?
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Yes, we provide a contract to every influencer per campaign
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Do you share your influencer contracts with brands?
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No, in order to protect the privacy of our influencers.
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How Does BGD Vet Influencers you contract for campaigns
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A thorough assessment is conducted to determine the level of risk an influencer poses if selected to participate in a brand partnership.
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What are your definitions of influencer tiers?
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Across all platforms
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Nano - 2.5k-9,999
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Mid-Micro - 10k-49,999
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Micro - 50k-299,999
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Macro - 300k-499,999
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Alist - 500k+
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Celeb
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How large is the BGD network?
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We have over 1000 vetted Black and Brown creators in our network and are constantly adding more.
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What is BGD’s minimum acceptable campaign budget?
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No campaign is created equal. Please schedule a discovery call and we can take it from there. It’s helpful if you have an idea of your budget
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What does scalable influencer campaigns mean?
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This means we are working with multiple creators at the same time starting at 5 and up
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What is the turnaround time to activate an influencer campaign?
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It truly depends on the scope of the project. We can get a campaign off the ground as soon as two weeks.
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What guidelines does BGD follow for influencer campaigns? (including a link to FTC, etc.)
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We adhere to the FTC guidelines and hold our influencers accountable as well.
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How much involvement is required of a Brand / Agency to launch a successful activation?
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Our clients only need to provide approvals, feedback, and/or product, we take care of everything else.
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Is there a minimum number of followers I need to be considered an influencer?
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Yes. To work with Black Girl Digital as a paid influencer, you must have a min of 2,500 followers and a 2% average engagement rate.
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